The Bold and the Beautiful launches BBTV, a subscription-based app jam-packed with content

The Bold and the Beautiful is giving its fans more access than ever | Image: JPI
The Bold and the Beautiful is giving its fans more access than ever | Image: JPI

The Bold and the Beautiful is celebrating its 39th anniversary today, having debuted on March 23, 1987. In honor of the big day, the show is launching an app, BBTV, a subscription-based service that will enable the show's worldwide fans to interact with the Forresters, Spencers, Logans, and their friends and foes even more!

The Bold and the Beautiful and BBTV

The Bold and the Beautiful is celebrating 39 years | Image: JPI
The Bold and the Beautiful is celebrating 39 years | Image: JPI

"BBTV is not just a streaming service, it’s a heartfelt love letter to our viewers," Bradley Bell, B&B's executive producer/head writer, said in a statement. "Featuring over 9,000 written episodes that honor character development and narrative continuity, all woven into a global fan community like no other.”

The app (click here to get more info) enables streaming of 9000+ episodes of the half-hour drama (representing 37 seasons and counting), 4,000+ extended “director’s cuts” of episodes never seen before in the U.S., B&B specials produced over the years, show bloopers, and outtakes.

Also available on the BBTV app will be original cast auditions, behind-the-scenes videos, online chat forums for fan connection and community, past and current talent interviews, and more!

B&B origins

John McCook (Eric), Katherine Kelly Lang (Brooke), and the Forrester mansion are mainstays on B&B 39 years and counting | Image: JPI
John McCook (Eric), Katherine Kelly Lang (Brooke), and the Forrester mansion are mainstays on B&B 39 years and counting | Image: JPI

B&B is unique to soap operas in that 39 years after its debut, the same core families introduced in the show's debut -- the Forresters, the Logans, and the Spencers -- are still fueling the story engine on today's show!

In B&B's first week, viewers were treated to a behind-the-scenes look at a Forrester fashion show as Eric (John McCook) was readying models to hit the runway, Brooke (Katherine Kelly Lang) narrowly escaped some criminals who were trying to abduct her, and Bill Spencer Sr.'s resistance to his daughter, Caroline, becoming involved with Ridge Forrester!

Lang and McCook are the two original cast members who are still on the show today.

Today, two of the show's landmark sets, the Forrester mansion and Eric Forrester's executive office (as well as the hallway and other Forrester offices), remain key components of the series.

Over the years, the show has addressed numerous social issues, including breast cancer (with Beth Logan), alcoholism (Macy, Brooke), homelessness (Stephanie), and the transgender community (Maya).

B&B has gotten back to its warring fashion house days by pitting Brooke and Ridge (Thorsten Kaye) of Forrester Creations against Katie (Heather Tom) and Bill (Don Diamont) of Logan Designs.

Famous B&B guest stars over the decades include the late Betty White (Ann), Wayne Brady (Reese), Usher (Raymond), Denise Richards (Shauna), Dionne Warwick (herself), Fabio (himself), Carol Channing (herself), Charlton Heston (himself), and, also, Jayne Meadows (herself) and Steve Allen (himself).

The Bold and the Beautiful has won the Daytime Emmy for Outstanding Drama Series in 2009, 2010, and 2011.

Bradley Bell is B&B's executive producer/head writer. Casey Kazprzyk is B&B's executive producer.

Catch all-new episodes of The Bold and the Beautiful weekdays on CBS and Paramount Plus.

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Edited by Michael Maloney