Sydney Sweeney’s recent marketing move has put her name back in the news headlines. The actress climbed the Hollywood sign to hang up bras in promotion of a lingerie line, and, according to reports, wasn't granted permission by the Hollywood Chamber of Commerce to pull it off. Unlike her 2025 American Eagle jeans campaign controversy, the Euphoria actress might be facing more than public opinion and could be in trouble with the law. View this post on Instagram Instagram PostOn Monday, TMZ reported in an exclusive that the 28-year-old pulled a promotional stunt for what is believed to be her upcoming lingerie brand. According to the news outlet, she received permission from FilmLA to shoot her promotion at the Hollywood sign; however, she wasn't supposed to touch or climb it without the approval from the Hollywood Chamber of Commerce, which owns the sign.Sydney Sweeney did more than just touch the sign; in videos obtained by TMZ, the actress was seen climbing to the top of the sign at night. Upon reaching the top of the letters, Sweeney and her crew hung a clothesline of bras, and the actress laughed as she happily surveyed her work.More details on Sydney Sweeney’s lingerie promotionLast year, speculation that Sydney Sweeney was starting a lingerie line backed by Coature began to circulate, and this promotional stunt might just lead to an official announcement about her lingerie brand. Following her marketing move, the Ceo of the Hollywood Chamber, Steve Nissen, told news outlets that Sydney Sweeney was not “authorised by the Hollywood Chamber of Commerce nor did we have prior knowledge of it.”“The Hollywood Chamber of Commerce owns the intellectual property rights to the image of the Hollywood Sign, so that anyone intending to use and/or access the Hollywood Sign for commercial purposes must obtain a license or permission from the Hollywood Chamber to do so,” he said in a statement. View this post on Instagram Instagram PostAdding:“The Hollywood Chamber of Commerce did not grant a license or permission of any kind to the production involving Sydney Sweeney, nor did anyone seek a license or permission from the Chamber for that production.”The Hollywood Chambers also sent an email to Persuasion Pictures, the company that worked with Sweeney to film the project. A part of the email read:“Please be advised that the Hollywood Chamber of Commerce owns the intellectual property rights to use of the image of the Hollywood Sign, and neither you nor the production company have sought or received permission to use the images for any commercial use.”Also read: Who has Gus Kenworthy dated? Dating history explored as Olympian recalls Miley Cyrus romance rumour before coming out as gay