Lionsgate has reportedly entered into an agreement with Indian star Yash and his company, Monster Mind Creation, to promote selected Lionsgate theatrical releases and strengthen marketing campaigns in India, the fourth-largest film market worldwide. They have also planned to extend their reach to audiences in both domestic and international markets. The partnership will cover upcoming titles such as John Rambo and the John Wick spinoff, Caine.The Chair of Lionsgate Motion Picture Group, Adam Fogelson, explained that India is the fastest-growing film industry in the world and described the actor as a powerful voice in that space. He further mentioned that Lionsgate aims to connect with Indian audiences by working with Yash, whose vision, star power, and influence are highly valued by one of the world's most passionate film fan communities.Continue reading more about the story.Yash strikes Lionsgate deal with Monster Mind Creations View this post on Instagram Instagram PostThe Indian actor reportedly relies on more than 25 million followers across his personal social media accounts and company platform. According to Deadline, the agreement highlights the rising value of the Indian market for U.S. studios and arrives just ahead of the worldwide release of Yash’s large-scale action film named Toxic: A Fairytale for Grown-Ups. The star said,"Lionsgate is a master of action storytelling. They possess a world-class library and are building incredible momentum around legendary action characters, from John Rambo to Caine from the world of John Wick."The Indian action star added,"As Monster Mind Creations and I unleash Toxic on the world stage, I look forward to working together with Lionsgate in bridging cinematic worlds and bringing global audiences closer to the in-theater cinema experiences they love."Lionsgate is handling distribution in selected international regions, and the film was shot in both English and Kannada, with dubbed versions prepared for Telugu, Hindi, Tamil, and Malayalam audiences. The action scenes were choreographed by the Hollywood stunt coordinator J.J. Perry, known for his work on the John Wick and Fast & Furious franchises.The deal was finalized by Anugrah Joshi, who is the EVP of International Business Strategy at Lionsgate Motion Picture Group, and Yash's agent named Avinash Bidaia.Follow Soap Central for more updates on entertainment.