Is Coca-Cola replacing Pepsi as Wireless Festival sponsor amid Kanye West booking controversy? Viral post debunked 

1422679-et-0314-kanye-west-rolling-loud-wjs002.jpg - Source: Getty
Rapper Kanye West performs onstage during the "Vultures 1" playback concert during Rolling Loud 2024 the at Hollywood Park Grounds on March 14, 2024 in Inglewood. (Wally Skalij/Los Angeles Times via Getty Images)

Wireless Festival's booking of Kanye West has created considerable controversy. This controversy led to Pepsi withdrawing its sponsorship of the festival. After the withdrawal of sponsorship to the festival by Pepsi, there was a viral claim by the X account HFR Podcast that Coca-Cola stepped up and replaced Pepsi as the sponsor of the festival.

However, this post is false. Coca-Cola is not replacing Pepsi as Wireless Festival sponsor. Coca-Cola has not issued any press release stating that they have decided to sponsor Wireless Festival.

Neither has Wireless Festival itself made any such claims publicly. The festival website still says 'Pepsi Max' presents Wireless Festival, and there is no mention of Coca-Cola anywhere on the festival website or any of the festival's socials.

Furthermore, the HFR Podcast post claimed that the news came via the publication Newsweek. This is also false. Newsweek has not released any article that says Coca-Cola is sponsoring Wireless Festival.

Neither has any other major news publication reported anything about Coca-Cola sponsoring the festival. Express Tribune also published a piece debunking the HFR Podcast claim.

Pepsi was not the only company to withdraw its sponsorship from the festival. Diageo, the company that owns the brands Johnnie Walker and Captain Morgan, has also withdrawn its sponsorship of the festival.


More on the controversy surrounding Kanye West's booking by Wireless Festival

As mentioned above, Kanye West's booking by Wireless Festival has drawn a lot of controversy. The Jewish Leadership Council, a UK council for Jewish organisations in the country, condemned the festival's booking of West last week, calling it out as irresponsible in the face of growing anti-semitism in the UK:

“It is deeply irresponsible for Wireless festival to be headlining Kanye West. The UK Jewish community is facing record levels of antisemitism, including a terrorist attack in Manchester, the attack on ambulances in Golders Green and foiled plots which would have killed many more."

The Jewish Council went on to point out that even West's recent apology came only after he released Swastika T-shirts and the controversial song Heil Hitler, and he released the song and T-shirts after he previously apologized for his anti-semitic remarks:

"West has repeatedly used his platform to spread antisemitism and pro-Nazi messaging. His most recent apology must be considered in the context that he went on to sell swastika T-shirts and release a song called Heil Hitler after apologising previously."

The council continued:

"Any venue or festival should reconsider before providing their platform to Kanye West to spread his antisemitism."

There was also condemnation from London Mayor Sadiq Khan, with a spokesperson for the mayor making it clear that city authorities had no hand in the festival organizer's decision to book West.

The festival was also called out by UK Prime Minister Keir Starmer, who stated that West's booking by the festival was concerning:

"It is deeply concerning that Kanye West has been booked to perform at Wireless despite his previous antisemitic remarks and celebration of Nazism. Antisemitism in any form is abhorrent and must be confronted clearly and firmly wherever it appears. Everyone has a responsibility to ensure Britain is a place where Jewish people feel safe and secure."

UK politician Ed Davey, who is the leader of the Liberal Democrat party, has called on the government to ban the rapper from the UK and deny him entry.

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Edited by Amey Mirashi