Christina Ricci shares Epstein AI glasses parody ad saying “Glasses for people who don’t do consent”

SAG-AFTRA Foundation Conversations Presents Christina Ricci Career Retrospective - Source: Getty
Christina Ricci shares Epstein AI glasses parody ad saying “Glasses for people who don’t do consent” - Source: Getty: SAG-AFTRA Foundation Conversations Presents Christina Ricci Career Retrospective

Meta's AI glasses are back in the headlines, and this time it's Christina Ricci, forty-six, doing the talking. The Yellowjackets actress reposted a viral parody ad on Instagram recently, pairing it with Every Breath You Take by The Police.

The ad itself had already been making the rounds before Ricci got hold of it. Created by activist group Everyone Hates Elon, it appeared at a London bus stop and features the sex-offender registry image of Jeffrey Epstein, who died on August 10, 2019, at sixty-six. The message printed alongside his image reads,

"Glasses for people who don't do consent."

As per a report shared by Fashion Times, the stunt is the latest pushback against Meta's camera-equipped smart glasses, with critics worried the devices could be used to film people without their knowledge. Meta Platforms, led by forty-two-year-old Mark Zuckerberg, has faced mounting scrutiny over the glasses' privacy implications. Ricci, who has more than a million followers on Instagram, has never been one to stay quiet when something catches her attention.


Everyone Hates Elon has been fighting AI glasses long before the Epstein parody ad went viral:

Street Style - Day 6 - New York Fashion Week: Women's Fall/Winter 2016 - Source: Getty
Street Style - Day 6 - New York Fashion Week: Women's Fall/Winter 2016 - Source: Getty

The Epstein bus stop ad wasn't the beginning. Everyone Hates Elon had already taken aim at Meta's camera-equipped glasses back in July, planting themselves right down the road from the company's London headquarters weeks after Meta unveiled a Kylie Jenner campaign promoting its smart glasses.

What they put up wasn't a standard protest sign. The group installed holographic dupes of Jenner's glossy glasses campaign, designed to flash the message "we're always watching" at anyone who looked at them head-on.

They posted the whole thing on Instagram with a caption directed squarely at Jenner herself.

"Recording everything we see and do constantly? It's giving fascism, not fashion, @kyliejenner hun."

The three-hundred-and-ninety-nine dollar glasses also drew criticism after reports that Meta is developing prototype AI glasses capable of continuously recording audio while taking photos every few seconds, potentially without a recording indicator.

"Literally NO ONE asked for this," the group stated.

A spokesperson went further in a statement to HuffPost, saying,

"Meta and Rayban's new AI glasses can be used to secretly record women and young people for sexual reasons. Simply put, that's abuse."

They added,

"Meta has spent years tracking us online. Now it wants to track us in the real world too."

Then came the question they clearly wanted people to sit with.

"Billionaires could fund cures for cancer, so why are they funding glasses for perverts instead?"

Experts say consumers are more aware of the dangers of Meta's AI glasses than tech companies realize:

Ray-Ban Meta AI glasses In Retail Store - Source: Getty
Ray-Ban Meta AI glasses In Retail Store - Source: Getty

The backlash against AI glasses isn't just noise. As per a report shared by Vogue Business, experts believe consumers are far more switched on to the dangers of AI smart glasses than the tech companies building them may have anticipated, and fashion brands considering similar collaborations would do well to take note.

Dr. Sarah Saska, a sociotechnologist who specializes in the relationship between technology, culture and power, points to three specific factors driving the public unease. The first is what she calls a legitimacy crisis, where trust in Big Tech, AI and institutions is at a low. The second is rising tech literacy. Five years ago, Saska notes, people accepted "AI-powered" at face value. That's no longer the case.

"People are now asking what data's collected, who owns it, where it goes, who trains these systems, and who profits," she explained.

The third factor is a shift in how people feel about celebrity and influencer culture, the Kardashians in particular. Saska says the timing of Meta's Kylie Jenner campaign couldn't have been worse.

"The campaign landed at the exact moment people were primed to question its motives, fashion and celebrity amplified the scrutiny instead of softening it," she said.

She then added,

"People, namely women, saw it for what it was: an attempt to reshape the product's cultural meaning."

Meta says it is constantly evolving tamper detection as hacks to cover the AI glasses LED light spread across the internet:

Meta's AI glasses come equipped with a small LED light, designed to flash white when the wearer takes a photo and stay steadily lit during video recording. That safeguard, however, hasn't held up as well as the companies may have hoped. As per a report shared by Vogue Business, users have already found multiple ways to get around it on Meta's glasses specifically, from timed finger-covering tricks during camera startup being shared openly on Reddit forums, to third-party camera covers and tinting stickers available for purchase on Amazon and eBay.

When Vogue Business put the privacy controversy directly to Meta, a spokesperson for the company responded,

"We have teams dedicated to limiting and combating misuse, but as with any technology, the onus is ultimately on the individual to not actively exploit it."

That being said, the spokesperson did acknowledge the tamper problem, adding that Meta's dedicated privacy teams are actively working on preventing users from capturing content when attempting to cover or damage the LED light. The company stated it is

"constantly evolving the tamper detection technology."

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Edited by Ryan D'souza