Jayden James, the 19-year-old son of Britney Spears, is making his editorial debut as the cover star of MAC Cosmetics' newly relaunched digital publication, MACzine. On Tuesday, August 25, Jayden was announced as the publication's face. The statement comes only two months after he and his older brother, Sean Preston, 20, debuted on the Vetements runway at Paris Fashion Week.The latest MAC campaign has already generated a mix of comments online, with most of the focus on Jayden's famous family background and his unexpected rise to fame in fashion.Jayden James becomes the face of MACzineJayden James is only nineteen years old. He was born in 2006 and is Britney Spears and Kevin Federline's youngest son. His brother Sean Preston is a year older than him. The two brothers have generally avoided the public spotlight throughout their lives, so their recent appearances in the fashion world are particularly noteworthy.On August 25, MAC Cosmetics unveiled Jayden James as the next cover star for MACzine, the company's relaunched digital publication. Jayden is seen on the cover carrying the brand's Fix+ Setting Spray and looking directly into the camera. The accompanying title is deliberately provoking, asking:"Who the f--k is Jayden James?"The campaign portrays Jayden as more than just Britney Spears' son, emphasizing his interests in fashion, music, and other creative activities. Jayden's latest MAC ad is his biggest fashion opportunity yet, following his first major runway outing in Paris earlier this summer. View this post on Instagram Instagram PostIn the following interview, Jayden James was asked about his skincare routine and stated that he does not fully accept responsibility for sticking to it. He said:“Hydration always, but my girlfriend does my whole routine for me, so she’s really the expert.”His girlfriend, Gabrielle Helene, revealed his skincare habits, joking that convincing him to stick to a program is challenging. She mentioned that he now uses face cleanser, moisturizer, and facial spray.MAC Global Creative Director Nicola Formichetti said Jayden's creative talents were one of the reasons he was chosen for the cover:“At MAC, we celebrate emerging talent and love following their creative journeys. Jayden’s unique sensibility makes him the perfect MACzine cover star. He’s also an incredible pianist, and I’m so excited to see what he does next.”Jayden James' Paris runway debutThe MAC campaign follows Jayden James's first major runway debut. In June, he and Sean Preston walked in Vetements' Spring/Summer 2027 menswear show at Paris Men's Fashion Week. It was the brothers' debut runway appearance and introduced them to the fashion world in a major way.Jayden later told Vogue in an interview back in July that he wanted to continue modelling:“I don’t know about Preston, but I’m definitely interested.”However, Jayden admitted that his debut show did not go exactly as planned. He stated that he was nervous and that his runway walk could use improvement:“I feel like I could do better, since this was my first fashion show and everything. I could master my walk better — I was definitely stiff because I was nervous. But Preston and I are trying to do music and other things.”He also mentioned that he and Sean Preston want to pursue music as well as modeling. He said:“But Preston and I are trying to do music and other things.”The youngest brother has also revealed his interests in the interview, including his love for Queen’s Bohemian Rhapsody and his enthusiasm for Dragon Ball Z.The brothers were aware of their Vetements opportunity long in advance, but they did not start real preparations until they arrived in Paris. Jayden James stated that they encouraged each other throughout the process, communicating about their walks and joking backstage:“We knew about it way before it was going to happen, but I didn’t start really preparing myself until we got into Paris. Then you’re like, ‘Oh, it’s getting real now. It’s not a joke anymore.’ Preston and I were always just checking in on each other, asking each other how we were going to walk, and making fun of each other a little bit. We were like, “Don’t make that face. You can’t make that face...”Prior to being the face of MACzine, Jayden James visited MAC Cosmetics' House of Glass event in Los Angeles on August 12. He attended the event in an all-black outfit, alongside Gabbriette, rapper JT, Ashtin Earle, and Landon Barker.Stay tuned to Soap Central for more information.