“That approval should never have happened”: Callaway issues apology over controversial Good Good Golf collaboration ad

Sports equipment manufacturing giant Callaway Golf and sports digital media company Good Good Golf have recently drawn attention online after both companies collaborated on an ad video that gained significant criticism for depicting violence against women.

According to the Independent, the ad videos, which were posted on different social media platforms, were immediately removed by both Callaway and Good Good Golf. With the promotional video being taken down and removed from all official handles by both companies on August 21, 2026, a few clips of the ad video are still circulating on the internet.

As Callaway Golf is widely known for specifically being one of the largest golf ball and golf club manufacturers globally, following the ad video controversy, Callaway released a statement expressing its disappointment regarding the matter and noted:

"We are disappointed by the content that was posted, and are appreciative of Good Good for addressing this. We look forward to working together to ensure a more inclusive space in golf."

Besides expressing disappointment regarding the controversial ad video that drew immense criticism, Callaway Golf took to its official X (formerly Twitter) handle and shared a post in which Chip Brewer, the company's CEO, apologized for publishing the ad video, which was made in collaboration with Good Goof Golf. The apology statement addressed Callaway's customers, employees, stakeholders, and golfers across the globe and noted:

"Last week, Good Good and Callaway posted a video to promote a co-branded driver. While the video was produced by Good Good, it was approved by Callaway prior to posting. That approval should never have happened. Mistakes were made, and we are taking the matter very seriously."

The statement also mentioned the immediate removal of the ad video and noted:

"As soon as we recognized the seriousness of the issue, it was escalated approriately, and the video was immediately removed. Preliminary statements were issued by both Good Good and Callaway, and now this statement has followed."

Chip Brewer concluded the statement by noting:

"We believe we have been a positive force for diversity and inclusion in the game of golf. This video was completely inconsistent with that. I assure you that we will learn from this and do better."

Good Good Golf releases apology statement after Callaway Golf apologizes to its golfers for posting inappropriate ad video

Besides Callaway Golf, Good Good Golf, a digital media brand founded in 2020, widely known for its popular sports YouTube channel, has also released a statement of apology for its collaboration with Callaway on the ad video that received serious criticism online for showing violence against women. The statement read:

"We posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand."

The statement further added:

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"We have since taken that content down. And sincerely apologize. Good Good has always stood for making the game of golf more inclusive to all, and we will continue to ensure that is our mission moving forward."

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