Good Good Golf is withdrawing as title sponsor of the PGA Tour's upcoming Austin event in response to controversy over a Callaway advertisement showing Good Good co-founder Garrett Clark shoving female content producer Alexis Miestowski to the ground.The PGA Tour announced Thursday that Good Good had opted to withdraw from the sponsorship. The tournament will still be held from November 12 to 15 at the Omni Barton Creek Fazio Canyons Golf Course in Austin, Texas.The company acknowledged that it had "work to do as an organization" and will prioritize its staff, culture, and learning from what happened. The company expressed its desire to collaborate with the PGA Tour again.Why is Good Good Golf stepping away as PGA Tour’s title sponsor?The decision came amid growing backlash over the controversial Callaway advertisement. PGA Tour CEO Brian Rolapp had previously criticized Good Good's original response, stating that the video was "clearly not aligned with PGA TOUR values" and that the company's response was defensive and late.The PGA Tour stated it appreciated Good Good's choice to walk away and focus on the organization and the task ahead. The event has not been canceled and will continue according to schedule.What happened in the Callaway advertisement?The controversy revolved around a 60-second advertisement for a new Callaway driver co-branded with the company. In the advertisement clip, Clark pushes Miestowski to the ground after she goes for the driver in his golf bag, telling her:"Do not touch my new driver."The advertisement clip was posted on August 20 and was later removed that day after receiving heavy criticism. The company stated that the video was intended as a spinoff of the film "Obsession," but the depiction of a guy shoving a lady to the ground sparked widespread outrage online.Despite the company and Callaway's apology for the video's content, the backlash continued. Callaway received more scrutiny after its CEO, Chip Brewer, admitted that the company had approved the advertisement before it was released.Brewer said the approval should not have been granted and that the business will look into its internal review procedure. Callaway stated on Thursday that it would cease its association with the company, starting immediately.The equipment manufacturer also stated that it had taken "appropriate internal corrective actions" and will improve its content approval procedures to avoid a similar mistake in the future. Callaway committed $1 million to organizations working to prevent violence against women and support survivors, noting that the efforts taken could not repair the damage caused by the advertisement.The controversy has also impacted the company's other partnerships. The Golf Channel originally postponed "Big Break x Good Good," a planned relaunch of the reality show that aired from 2003 to 2015. The series was scheduled to highlight Good Good talent, with contestants competing for cash, prizes, and an exemption into the Austin PGA Tour event.Golf Channel later announced that the current season of the show would be canceled, with "Big Break" returning in 2027. Dick's Sporting Goods and its subsidiary Golf Galaxy have also begun removing the company's products from their stores. Target and PGA Tour Superstore later withdrew the company's products from their online marketplaces.What is Good Good Golf and how did the controversy affect them?Good Good Golf started as a YouTube channel in 2020, with a group of young golfers uploading trick-shot videos, casual matches, and various golf challenges. It has now grown to become one of the most well-known YouTube golf channels, branching out into television, apparel, merchandise, and brand collaborations.The company raised $45 million in a 2025 funding round and has established partnerships with big names in the traditional golf industry, such as the PGA Tour and Callaway.Because of this rising presence, the impact of the advertisement was very significant. Within days, the company had lost its Callaway partnership, pulled out of its PGA Tour title sponsorship, and had its planned Golf Channel series canceled.Clark addressed the backlash in an eight-minute video on Wednesday, calling the advertisement "the worst ad known to man" and claiming that the reaction did not reflect what the company stood for. He also emphasized that he opposes domestic violence, abuse, and other such behaviors.Despite the company's decision to pull out, the PGA Tour's Austin event will go as planned on November 12-15 at the Omni Barton Creek Fazio Canyons Golf Course. The tournament is now officially known as the "Austin Championship," and the PGA Tour is anticipated to provide an update on a new title sponsor.Stay tuned to Soap Central for more information.