Crumbl has been under fire after launching its new drink, the Dirty Soda, particularly for its high sugar content.The cookie chain first introduced the drink in July 2025 along with a menu with 40 different options. However, initially it was available in select locations across Canada and the US. In 2026, the company decided to make it available to all the stores. View this post on Instagram Instagram PostBut now Crumbl’s dirty sodas have been facing backlash for reportedly containing 158 to 186 grams of sugar in one drink, which is up to 700 to 840. Some users pointed out on X that the sugar content in the drink is equivalent to almost five cans of Coke or roughly 19 Krispy Kreme donuts.This exceeds the American Heart Association's recommended daily limits (25 grams for women and 36 grams for men) in a single serving. Many believe that the drinks divert focus away from the chain’s core bakery products.What are Dirty Sodas? All we know as Crumbl’s newly launched drink faces backlashEver since Crumbl launched dirty sodas, the drink has stirred up drama over its reportedly high sugar and calorie content.Dirty Sodas are deeply rooted in the Mormon culture and are popular in the Utah region of the United States. They emerged here as a flavorful, non-alcoholic beverage which acts as an alternative aligned with the Church of Jesus Christ of Latter-day Saints' dietary code.A user pointed out:“Drinking a Crumbl drink with 186g of sugar means having to run 11 kilometers just to break even with the sugar. That is not a beverage, that is a mandatory marathon registration.”A second user said:“Crumbl Cookies dropped a drink with 186 grams of sugar in one serving. That’s almost half a pound of sugar in a single drink. We’re out here pretending this is a normal “treat” It’s poison.” View this post on Instagram Instagram PostHowever, others noted that some social media posts exaggerated the high sugar content in Crumbl’s dirty sodas by reporting it in milligrams rather than the standard grams, drawing criticism for clickbait.A person said:“Measuring sugar in milligrams just to make 186 grams look like an industrial chemical spill is absolute elite-tier engagement bait. For context: a standard 2 litre soda has over 217,000mg and a 64oz gas station cup routinely clocks in at a casual 200,000mg.”Another added:“186g, not 186,000mg. Still a sugar bomb (≈5 Cokes), but the mg clickbait is funny. Classic outrage farming.”A user commented:“Oh sure, make this illegal but let's leave gambling alone. This drink sits where it should, on the menu as an "option" for those that want. The left loves to ban things they don't like rather than letting free people chose for themselves.”Crumbl is primarily recognized for selling premium, oversized gourmet cookies. They are famous for their pink boxes. Since its foundation in 2012, the company has become one of the fastest-selling chains of dessert shops in the U.S., according to a report in the New York Times. They launched dirty sodas in 2025 across Canada and select U.S. locations, including Colorado, Florida, Maryland, Massachusetts, Ohio, Rhode Island, and Utah. The beverage involves carbonated bases such as Dr. Pepper, Sprite or Coke mixed with flavored syrups, fruit purees and creamers.Guests can build their own by choosing a base soda and adding mix-ins. They are served in their signature pink cup. Some of the favorites based on customer reviews include Dirty Coconut Lime, Cherry Bombshell, Electric Storm, Butter Me Up and Mango Tango.