“This is called the BA power”: Internet reacts as TIRTIR’s Prism Highlighter Duo reportedly sold out quickly after BTS' Taehyung’s new Instagram post

V Of BTS Celebrates TIRTIR
V Of BTS Celebrates TIRTIR's "Radiate In Red" Campaign - Source: Getty

On February 17, TIRTIR posted a new poster of BTS' Taehyung posing with the brand’s Prism Highlighter Duo on Instagram. For those unaware, Kim Taehyung is the global brand ambassador for Korean beauty label TIRTIR. Soon after TIRTIR released the ad featuring V, the Prism Highlighter Duo completely sold out in all shades on the TIRTIR’s global website.

Followers of V were overjoyed to witness the impressive impact of the K-pop idol. Therefore, his followers filled the internet with their appreciation for the Rainy Days vocalist. One of them said:

“This is called the BA power Taehyung don't need brands Brand needs Taehyung TAEHYUNG GREAT BRAND AMBASSADOR OF ALL TIME. ”

Netizens excited as TIRTIR Prism Highlighter Duo got sold out after BTS' Taehyung’s advertisement

One of V’s fans wrote:

“Kim Taehyungs Impact #SoldOutKingKimTaehyung TIRTIR AMBASSADOR TAEHYUNG V FACE OF TIRTIR #TaehyungxTIRTIR #VxTIRTIRGLOBAL 티르티르 x BTS V #TIRTIR."

Another fan dubbed V as sold out king.

“Kim Taehyung is the real Sold Out King.”

An admirer underlined V’s impact.

“Taehyung's impact is crazy.”

Another fan labeled BTS’ Taehyung as most powerful idol.

“Most powerful K-pop Idol. Sold out king Kim taehyung.”

Another fan wrote:

“TIRTIR’s Purple Prism Highlighter Duo just SOLD OUT globally—Taehyung magic at work! The V effect is real, worldwide domination!”

An admirer wrote:

“As Expected Sold Out King Kim Taehyung TIRTIR AMBASSADOR TAEHYUNG. V FACE OF TIRTIR #TaehyungxTIRTIR #VxTIRTIRGLOBAL 티르티르 x BTS V #TIRTIR.”

Kim Taehyung was named as TIRTIR ambassador in November last year

In November last year, the beauty brand officially announced the appointment of BTS' Taehyung as their global ambassador. Initially, the Winter Ahead singer posed for TIRTIR’s viral cushion foundation.

After his appointment, the singer also attended the brand’s pop-up event in Los Angeles. For the occasion, the K-pop artist sported a dark taupe custom jacket and trousers from Taille. He complimented his look with black vest.

BTS' Taehyung complemented his ensemble with a Thema Leopard Mesh long scarf and jewellery from Panache, Sally Sohn, and Celine. His jewellery selection included the Panache Double Chain Necklace, the Celine Triomphe Pearl Double Necklace with Gold and Resin, the Panache Carnelian Signet Ring, and the Sally Sohn Oval Initial Gold Necklace. V completed his look with patent black shoes.

Edited by Sarah Nazamuddin Harniswala