Heated Rivalry Season 1 has been getting a lot of attention lately, breaking records internationally. It is even ranked among TV's fastest-growing shows, comparable to Schitt's Creek in terms of global popularity. Very few new shows reach this type of record so early into their run, demonstrating the incredible reach and impact that the shows have had on their viewers.Using demand data which tracks global online engagement, search, and social media activity, Heated Rivalry has quickly gained attention after its release. The show peaked as number 2 most in-demand at a global level in a matter of days that very few series have achieved. It also reached 95X the average series global demand. Schitt's Creek had a similar level of demand before the show ended and set records for its final season. Another children's show, Paw Petrol's record has also been broked by Heated Rivalry.Typically, this level of growth takes years, not weeks, which is one reason it is notable that Heated Rivalry has achieved this level of success. The early numbers also indicate that demand has remained strong because there wasn't an initial drop in interest after its premiere. It suggests that the word-of-mouth around the show has spread beyond just the core audience.Why Heated Rivalry grew so fast?One of the important things contributing to the Heated Rivalry's sudden success is its easy-to-understand plotline. The viewers find the show emotionally impactful and easy to watch. This resulted in an organic connection between viewers and characters because of the themes of friendship, trust and personal development, and therefore, the show spreading quickly through social media.In addition, snippets/short clips of the series have become viral on social media, including TikTok, Instagram, and YouTube. Viewership has grown from the date of the show's premiere and many fans began sharing clips of the show shortly thereafter. As a result of this organic sharing of content online, analysts indicate that the continued success of the show is likely.Analysts also commented on how no other similar shows in the marketplace were released during this time, giving Heated Rivalry the ability to dominate the attention of viewers outside of the other shows. A number of viewers stated they wanted to find a feel-good, lighthearted, and comforting program to watch, and this one met that need. View this post on Instagram Instagram PostThe chemistry of the two lead actors has been recognized as one of the most discussed aspects of the series. Their chemistry created an emotional hook that brought viewers back each week, and the support continued at such a strong level that it caused Heated Rivalry to attain a record-breaking level of demand, equal to that of Schitt's Creek.How does the record compare to Schitt's Creek?As of the year 2020, Schitt's Creek had been on the air for some time and formed a decent-sized fanbase. The last season of Schitt's Creek attracted a lot of viewers globally who were unfamiliar with the show prior to its winning of major awards.Contrastingly, Heated Rivalry reached an equivalent level of global demand during its first season. This shows how quickly the new show has gained viewership since its premiere. Numerous industry professionals expect the show to continue its strong run based on its demand milestone attained early in the show's life cycle.Although several analysts say it is too early to know if the new show will have the same kind of cultural legacy that Schitt's Creek has established, they also feel the long-term success of Schitt's Creek capitalized on years and seasons of television. The next couple of seasons will help determine if Heated Rivalry will be a long-term success or if it only experiences fame due to its strong start.Although the data shows a high-level of success for Heated Rivalry both globally and locally, by attaining similar levels of success previously attained by only a handful of television shows at the highest global-ranking level, this allows the creators of the show a solid foundation on which to build. The producers of the show have indicated that they will proceed with future season productions as they have gained tremendous confidence from their initial success.